Archive for August, 2008

iDC shines for Boots

By Richie DembovskisAugust 4th, 2008BlogNo Comments

iDC was approached at very short notice to develop a range of online media for Boots including a microsite and various online adverts. The main aim of the microsite was to communicate the importance of keeping kids protected from the sun in a fun and engaging way. The site was packed full of useful sun care tips and even has a video featuring Same Difference from the popular X-Factor television series.
The website had to be turned around in super quick time (just a few days) demonstrating that us iDC lads are actually quite good at getting things done fast! Click here to view the site. 
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Bluu bar promotional night a huge success!

By Richie DembovskisAugust 4th, 2008BlogNo Comments

What a night! The iDC team supported Willoughby PR at a superbly successful night at bluu bar Birmingham on Thursday 31st July. iDC developed and designed all of the promotional material ranging from e-invite to posters, flyers and even an online register form to get on the guest list.

With the highly alluring pull of – “Free drinks – that only happens once in a bluu moon” the evening was a stunning success with hundreds of the city’s coolest crowd turning out to experience the unique bluu bar atmosphere. They say that “the proof is in the pudding” and the sheer volume of people who came through the doors proves that our design work obviously did the job – combined with Willoughby PRs fantastic organization ensured a fantastic night.
Matt and Richie enjoying a free pint (or two, or three) with Jane Ainsworth, MD of Willoughby PR who oversaw a superb evening.
Cheers!
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