iDC was approached at very short notice to develop a range of online media for Boots including a microsite and various online adverts. The main aim of the microsite was to communicate the importance of keeping kids protected from the sun in a fun and engaging way. The site was packed full of useful sun care tips and even has a video featuring Same Difference from the popular X-Factor television series.
The website had to be turned around in super quick time (just a few days) demonstrating that us iDC lads are actually quite good at getting things done fast! Click here to view the site.