Archive for September, 2008

iDC helps people lose their spare tyre!

By Richie DembovskisSeptember 11th, 2008BlogNo Comments

Working alongside a well known Midlands PR Agency, iDC was asked to produce below the line marketing material for the ‘Spare Tyre Workout’. A innovative national PR campaign for Continental Tyres and LA Fitness offering free weekend Gym Passes to help people lose their spare tyre! items iDC designed included a exercise booklet (pictured above), posters and gym passes.

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