GRAPHIC DESIGN / PRINT / WEBSITE DESIGN / ONLINE MARKETING
iDC was asked to develop an engaging campaign to inform and educate the general public in the Midlands about the benefits of reducing their car use and promote other forms of transport. We designed an online and offline strategy which included a printed pack inviting people to take part in a realistic four week “Car Diet Challenge”. Sign-up to take part was via an online web site and ongoing support was provided by a weekly email campaign providing useful tips and advice from the TravelWise personal trainer.
01/ Car Diet Plan Information Pack – Cover design
02/ Car Diet Plan Information Pack – Inner design
03/ Car Diet Plan Information Pack – Inner design
04/ Car Diet Plan Information Pack – Inner design
05/ Car Diet Plan Information Pack – Inner design
06/ Car Diet Challenge website
07/ Car Diet Challenge website
08/ Car Diet Challenge website
09/ Car Diet Challenge email support campaign (1 of 5)
10/ Car Diet Challenge email support campaign (3 of 5)
