iDC were approached by McDermotts, a groundworks and civil engineering company based in Birmingham, in the summer of 2011 to embark on a rebrand and the creation of a new website that encapsulated who McDermotts are and what they do; but more importantly to give insight into the great team behind their name and its company values.
We began developing a mark that is distinctly McDermotts. The final logo design simply incapsulates what they do, the solid M with a highlight on the foundation of the mark is instantly recognisable and unique. It’s very rare such a simple mark can communicate exactly what a company does and as soon as it was created everyone involved knew it was the right identity for McDermotts.
Company director, Marie McDermott, states “Working with iDC has proved to be a refreshing experience that has led to positive results and favourable recognition from our staff, suppliers and customers.”
McDermotts new website is a hub of information covering every aspect of the Company. Working alongside top local photographer Steph Simmons, the new website has developed into one of iDC‘s biggest website projects and we are very proud of the results. See it for yourself here.
Please keep an eye out for a full case study on McDermotts coming soon on the iDC website.
