We’ve just come back from visiting Bondeye Optical at the annual Optrafair show at the NEC, to check out the exhibition stand we produced for them in the flesh. Take a look for yourselves below. Also featured were the newly branded SO range of lens clean products iDC produced, along with various POS stands also on show.
In the studio this week we are loving the Yorkshire Tea TV promos featuring famous Yorkshire stars. Take a look at them below. Also illustrator Alex Solis has a quirky collection of Icons Unmasked, check out the rest of his work on his instagram feed @alexmdc.
In the office this week we are loving this graphic novel that Bacardi has launched as part of their current global campaign ‘Bacardi Untameable Since 1862.’
The novel has been written by Warren Ellis and looks to primarily focus on the life of Emilio Bacardí and his struggles for independence in a late nineteenth century Cuba. Other than the eloquently written content Michael Allread’s illustrations are brilliant.
We were also fascinated to find out that drops of Barcadi Gold rum have been added to the ink, a touch that we feel finalises the crafted and contagious appeal of this brand communication piece.
To enjoy the tale in its entirety visit the dedicated website found by clicking through on this link
Another thing that hits this weeks list when it comes to visual inspiration are these brilliant posters that have been created for this years Fringe.
The posters have been created by various Scottish school kids as part of the ‘School’s Poster Competition.’ This year there were over 100,000 applications and I am sure that you will agree when we say that some of their work is really quite something and definitely deserves some celebration.
After coming across Charlotte’s appeal on Facebook for a kind hearted individual to help get her new business off the ground with barely any budget but bags of excitement and enthusiasm, MD Richard decided that after another successful year for iDC it was time to give something back. He got in touch with Charlotte, idea’s already brewing and offered the assistance of iDC, free of charge, in getting her canine care business up and running. Needless to say, free advice and assistance for any start up business is invaluable so we’ve caught up with Charlotte to find out how it has improved the ‘start up’ experience for her.