iDC started working with Trevor & Anne when they owned the Macushield® brand, helping them to raise it’s profile and brand awareness to a point where they successfully sold the business to Alliance Pharma. Fast forward four years and this dynamic duo are performing their magic on another eye care brand, becoming sole distributors in the UK for OCuSOFT®. They wasted no time in contacting iDC again to review the brand, its market in the UK and deliver a brand strategy and design collateral including brochures, advertising and exhibition design.
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