Posts Tagged 'April Fools day'

BMW try their hand at humour for April Fool’s day

By Richie DembovskisApril 1st, 2011BlogNo Comments

Well, even BMW has got in on the old April Fools day lark, by releasing a Royal Wedding special edition of their infamous M3 road car. You gotta hand it to them, as a brand that doesn’t really utilise humour to connect with audiences, this jocular flirtation breaks the mould for them and in a real sense reveals that BMW does have a funny side.

However, it does beg the question, did anyone actually fall for it? Well if you read the small print I think the contact email would have given it away. Made us smile at the iDC office though.

BMW Royal Wedding Special Edition M3 press advertisement. Note the contact email.

Note the contact email - pauline.yorlegg@bmw.co.uk

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