Posts Tagged 'Design'

Design Inspiration September 2013

By Richie DembovskisSeptember 11th, 2013BlogNo Comments

Keeping you up-to-date in the world of design, here’s our latest design inspiration blog to get your design taste buds tingling. Some fantastic creative design examples here, from clever little ideas to beautiful typefaces and neat art direction.

We love this natty packaging design, a bear with a mouth full of Honey Cereal.

The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.



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Keeping it local – iDC rebrand McDermotts Civil Engineering

By Richie DembovskisJune 3rd, 2012BlogNo Comments

iDC were approached by McDermotts, a groundworks and civil engineering company based in Birmingham, in the summer of 2011 to embark on a rebrand and the creation of a new website that encapsulated who McDermotts are and what they do; but more importantly to give insight into the great team behind their name and its company values.

We began developing a mark that is distinctly McDermotts. The final logo design simply incapsulates what they do, the solid M with a highlight on the foundation of the mark is instantly recognisable and unique. It’s very rare such a simple mark can communicate exactly what a company does and as soon as it was created everyone involved knew it was the right identity for McDermotts.

Company director, Marie McDermott, states “Working with iDC has proved to be a refreshing experience that has led to positive results and favourable recognition from our staff, suppliers and customers.”

McDermotts new website is a hub of information covering every aspect of the Company. Working alongside top local photographer Steph Simmons, the new website has developed into one of iDC‘s biggest website projects and we are very proud of the results. See it for yourself here.

Please keep an eye out for a full case study on McDermotts coming soon on the iDC website.

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Milk and two sugars please! iDC creates another microsite for Viking

By Richie DembovskisJune 1st, 2011BlogNo Comments

May was a busy month for us at iDC and one of the stand out projects we recently completed was for Viking, the UKs favourite stationery company. iDC worked collaboratively with the award winning, Birmingham based PR agency Smarts England to develop and build a campaign microsite called “The Great Office Cuppa”. The site featured an online survey system to find out if making a “cuppa” in the office helps you get up the career ladder.

The microsite also played it’s part as an awareness campaign, introducing Viking’s new brand which rolled out at the same time. In order to drive traffic to the site, we also created HTML emails which we’re sent out by Viking’s comms team.

All-in-all, the microsite was a great success and we are very pleased with the results. Take a look here.



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Designs of the year 2011 – Design Museum

By Richie DembovskisMay 26th, 2011BlogNo Comments

Designer coffins, edible books, balancing houses and angry birds were amongst the shortlist for designs of the year 2011. A very diverse range was on view at this year’s annual event hosted at the Design Museum on the south bank of the river Thames. Sustainability and efficiency continued to be high on the agenda whilst iPad apps continued their meteoric rise into the modern world of technology.

The overall winner being the Plumen 001 energy saving light bulb (seen below). Low-energy light bulbs have never been regarded as a stylish product, the Plumen addresses this by creating an aesthetic bulb designed to be seen, it also uses 80% less energy and lasts eight times longer than an incandescent bulb. Click here to see more images and video.

Winner – Plumen 001 energy saving light bulb


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