TravelWise “Car Diet Plan”

By Richie DembovskisJanuary 28th, 2011Branding, Digital, Graphic Design, Print, Website DesignNo Comments
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GRAPHIC DESIGN / PRINT / WEBSITE DESIGN / ONLINE MARKETING
iDC was asked to develop an engaging campaign to inform and educate the general public in the Midlands about the benefits of reducing their car use and promote other forms of transport. We designed an online and offline strategy which included a printed pack inviting people to take part in a realistic four week “Car Diet Challenge”. Sign-up to take part was via an online web site and ongoing support was provided by a weekly email campaign providing useful tips and advice from the TravelWise personal trainer.


01/ Car Diet Plan Information Pack – Cover design

02/ Car Diet Plan Information Pack – Inner design

03/ Car Diet Plan Information Pack – Inner design

04/ Car Diet Plan Information Pack – Inner design


05/ Car Diet Plan Information Pack – Inner design

06/ Car Diet Challenge website

07/ Car Diet Challenge website

08/ Car Diet Challenge website

09/ Car Diet Challenge email support campaign (1 of 5)

10/ Car Diet Challenge email support campaign (3 of 5)

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